Corporate Identity Design
Specials and Basic Info
■ Logo Design
■ Business Cards
■ Flyers and Brochures
The concept of corporate identity is akin to what we
refer to when we talk about our own identity, the
specifics that differentiate us from others. It is our
personality and character that maintains our
individuality, which we express through how we behave,
speak, and even what we wear.
Similarly, a business makes itself distinct through the
image that it presents to the world, through collateral
like business cards, letterheads, brochures and other
options. It is a physical expression of the company's
brand, an extension of the culture that is already
expressed through communication style and behavior
exhibited to maintain the image of the business.
Corporate Identity expresses your
business's brand personality and sets you apart from
Importance of Corporate Identity
In a fast-paced and competitive world where the consumer
has innumerable options available to them, a company
needs a strategy to establish a solid presence in the
marketplace. There are strong reasons to believe that
the right corporate identity helps achieve this business
Building Corporate Persona:
When we meet a person, it is the first impression that
has the most impact. We tend to gather cues from what we
see and feel, interpreting our observations to form our
opinion about the person. This is also how we treat
products and companies. To stand out from their
competitors, every company needs to have a good brand
image, to create a niche in the client’s mind by having
a unique, pleasing appearance and identity.
The consistent design of a corporate identity, in
accordance with objectives set for the business, uphold
and reflect the ethos, culture, principles, future
ambitions, or visionary goals of the business. Customers
who find this to be in accordance with their philosophy
and liking feel connected to this image and are more
likely to develop loyalty to the business.
Personal experiences with a corporate identity influence
consumers and their purchasing decisions. A corporate
identity with a strong and positive impact creates a
favorable mental image of the business in a consumer's
mind. A strategically planned identity gives a good
return in terms of referrals and repeat business.
Businesses may occasionally need to update their
corporate identity, if there is an ideological change in
the target audience over time and as the world changes.
Design professionals can help with attention grabbing
logos, impressive business cards, elegant letterheads,
inviting envelopes, stunning brochures and other
identity elements. Invest in your corporate identity to
develop trust, a sense of value, and a lasting
connection with your customer base.